Trausti will succeed Bjarmi Sigurgarðarsson as the CEO of Vélfag, with Bjarmi transitioning to a role on the company’s board of directors. Trausti will leave his position as Head of Product at Controlant and join Vélfag on November 1, 2024.

“Vélfag is an exciting company with tremendous potential, built on a strong foundation and proven technology that has gained recognition worldwide. Bjarmi and the Vélfag team have developed an ambitious and insightful vision for the future of fish processing, where the UNO machine will play a pivotal role. I am eager and optimistic to embrace the challenges and opportunities ahead, working closely with a united team and in collaboration with customers,” says Trausti.

Trausti brings a wealth of experience, having driven product development at Controlant through significant growth over the past three years. Controlant is a leading company in real-time monitoring solutions for pharmaceutical shipments. Before this, Trausti had a long-standing career in the technology and services sectors for the seafood and food industries. He began his journey in 1996, completing his systems engineering thesis at Marel through TVÍ (now Reykjavík University). He spent the next four years developing software for Icelandic fisheries before rejoining Marel in 2000. Over two decades, he held various roles during Marel’s growth years, starting in software development, consulting, and services, eventually leading the development and integration of Marel’s service network from 2013 to 2020.

Following his tenure at Marel, Trausti joined Skaginn 3X, where he led the company’s technical division and supply chain management from 2020 to 2021, before moving to Controlant.

Alfreð Tulinius, Chairman of the Board at Vélfag, is optimistic about the company’s future. “I am confident that Trausti will drive Vélfag to new heights, positioning the company for continued success.”


Bjarmi Sigurgarðarsson and Ólöf Ýr Lárusdóttir, founders of Vélfag, express their satisfaction at this pivotal moment:
“The company is built on a foundation of exceptional talent and expertise, and we are confident that Trausti is the right leader to unlock its full potential. We look to Vélfag’s future with optimism, certain that Trausti will lead our strong team to position the company at the forefront of the industry.”